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Fish supply in selected retail chains' stores
HÁBROVÁ, Zuzana
The aim of this thesis was to determine and compare the supply of fish retail chains' stores, especially in the context of the supply of Czech fish production. The supply of fish is compared based on data obtained by observation, which was carried out over one year in retail chains' stores selected according to specific criteria, namely Albert, Globus, Kaufland, and Tesco hypermarkets. Based on the obtained data, it was possible to evaluate research questions, and in the conclusion of the thesis to make recommendations for supporting Czech fish production and its sale.
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The market for cheeses and perspectives further development
HŘEBEČKOVÁ, Věra
This thesis focuses on the literature review process that assesses the nutritional importance of cheese consumption trends in recent years, as well as offer cheese market network, including the introduction of innovative and consumer trends of the industry. This thesis was completed during the processing of intermediate destination, and develop a simple questionnaire focused on the issue of purchase and consumption of cheeses with selected participants. The results of an exploratory survey are provided at the end of the thesis and inform on the essential features shopping and consumer behavior on the market in cheese.
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Corporate social responsibility in marketing
Karešová, Eva ; Boučková, Jana (advisor) ; Divinová, Veronika (referee)
Diploma thesis focuses on history analysis and today's CSR issues that multinational marketing corporations have to face up. It describes both CSR positives and negative responses to CSR implementation. It follows today's customer trends on markets and possibilities, how to win mainstresm customers for CSR challenges. Especially the trend of building CSR in the core business and in brands themselves is pointed out. The diploma work shows many examples of practising marketing with some social effect, from which both the company and the supported object can profit. Finally, the work describes some possibilities of CSR implementing and communicating. The practical part describes current CSR activities of Unilever company, including its Vitality mission, that is built in the whole business.
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